The hotel check-in experience has changed significantly in recent years. Guests now expect speed, convenience and flexibility from the moment they arrive — and long queues at reception are becoming increasingly out of step with modern hospitality expectations. As hotels continue to balance guest satisfaction with operational efficiency, self-service kiosks are rapidly becoming an important part of the modern guest journey. Far more than simply a technology trend, kiosks are h

A major milestone for passenger safety and digital trust at 35,000 feet Friendly WiFi is delighted to announce that Virgin Atlantic has become the first UK airline to achieve certification to the Friendly WiFi Approved Standard, marking a significant step forward in ensuring safe, trusted public connectivity for passengers. The certification is now in place across Virgin Atlantic's new onboard connectivity service powered by Starlink, following the launch and ongoing deployme

For many hotels, guest WiFi is still treated as a purely functional service — something guests simply expect to access during their stay. However, modern branded WiFi portals are increasingly becoming far more than just a login page. When designed properly, they can form part of the wider guest journey, helping hotels strengthen brand consistency, improve guest engagement and create more personalised experiences from the moment guests connect. In an industry where customer ex

From airports and railway stations to coach services, ferries, and public transport hubs, connectivity has become an essential part of the passenger experience. Today’s travellers expect fast, reliable public WiFi wherever they go. Whether commuting to work, streaming content during a journey, checking travel updates, or keeping children entertained on longer trips, passengers increasingly rely on internet access while travelling. But as connectivity becomes more integrated i

In today’s hospitality industry, guest expectations have changed dramatically. A comfortable bed and a good breakfast are still important, but reliable WiFi has now become one of the most critical parts of the overall hotel experience. For many guests, connectivity is no longer considered an added extra — it is expected as standard. Whether travelling for business, streaming entertainment after a long day, attending virtual meetings or simply staying connected with family and

The leisure industry has always been about creating enjoyable, memorable experiences. Whether it’s a family day out at a leisure park, a visit to a trampoline centre, or time spent in a soft play venue, operators work hard to provide environments where people feel relaxed, entertained, and safe. Today, that responsibility extends beyond physical spaces into the digital world. Public WiFi has become an expected part of the visitor experience. Families rely on it to stay connec

Guest Wi-Fi has become an expected service across almost every customer-facing environment. From hotels and retail parks to hospitals, care settings, leisure venues, and education campuses, visitors increasingly assume they will be able to connect easily, reliably, and safely. For organisations operating multiple sites, however, delivering guest Wi-Fi consistently at scale presents a unique set of challenges. Performance, security, compliance, and user experience must be main

Providing Visible Reassurance for Families and Young Visitors Across the UK, visitor attractions are increasingly providing public WiFi as part of the overall guest experience. From theme parks and zoos to museums, adventure parks and heritage destinations, connectivity has become an expected part of a modern day out. Visitors frequently use WiFi to access digital information, share experiences on social media, or stay connected with family and friends while on site. As a re

Holiday parks have long been places where families come together to relax, explore and spend quality time away from everyday life. Across the UK and Europe, many parks welcome thousands of families each week, with guests spending extended periods of time on site across accommodation, restaurants, leisure facilities and public spaces. In recent years, public WiFi has become an important part of that visitor experience. Whether guests are checking activity bookings, sharing hol

Leading the way in providing safe and family-friendly digital connectivity Friendly WiFi is delighted to announce that The Hepworth Wakefield has achieved official Friendly WiFi Certification, demonstrating the gallery’s ongoing commitment to creating a safe, inclusive and family-friendly environment both on-site and online. Located in the heart of Yorkshire, The Hepworth Wakefield is one of the UK’s leading art galleries, welcoming hundreds of thousands of visitors each year