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Friendly WiFi Approved certification symbol

Why Public WiFi Safety Matters

Online safety doesn’t stop when you leave home.

The UK is taking online safety more seriously than ever. But what about the WiFi people use when they are out and about?

From trains, airports and shopping centres to hotels, workplaces, hospitals, schools, holiday parks and city centres, shared WiFi is part of everyday life. People connect to work, learn, communicate, access services and enjoy their day.

Public WiFi is valuable. But without appropriate content filtering, it can also provide access to pornography and known websites containing child sexual abuse material.

Would you want that material accessible through the WiFi you provide to your customers, passengers, visitors, families or employees?

Being connected matters. Being connected responsibly matters too.

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We are more connected than ever and the risks are real

4½ Hours

Average daily time adults spend online in the UK

Ofcom, 2026

3h 36m

Average daily time online for children aged 8–14

Ofcom, 2026

66%

UK adult internet users reporting at least one potential online harm in the previous four weeks

Ofcom, 2026

Online safety is not just a concern at home. The places providing connectivity also have an opportunity to consider how that connectivity is made safer.

The impact of harmful and illegal content

70%

Surveyed 16–21-year-olds who recalled seeing pornography before turning 18

Children's Commissioner, 2025

59%

Of those surveyed who had seen pornography online, the proportion who first encountered it accidentally

Children's Commissioner, 2025

311,610

Reports confirmed as containing, linking to or advertising child sexual abuse material in 2025

IWF, 2025

Everyone is talking about online safety. What about public WiFi?

The Online Safety Act has brought additional attention and protections to the online services it regulates. Yet there is another important conversation: the WiFi available in the everyday places where people work, travel, study and spend time.

A person connecting to public WiFi cannot normally tell whether pornography is blocked, whether known illegal content is restricted or whether filtering has ever been independently checked.

Filtering can help restrict access to specified websites and categories of content. But it is not a guarantee that everything viewed online is safe. That is why organisations should understand what is — and is not — in place.

The question is simple: if you provide WiFi, have you considered what people can access through it?

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Wherever people connect, responsibility matters

Guidance and good practice: different sectors, different responsibilities

England’s Keeping Children Safe in Education 2026 and the DfE’s filtering and monitoring guidance establish clear expectations for schools and colleges. NHS Wi-Fi technical guidance explicitly addresses restrictions on illegal or inappropriate content on public access networks. For councils, employers, venues, retail and transport operators, the broader case is responsible connectivity, safeguarding where relevant, and good practice.

Friendly WiFi complements these approaches. It does not replace an organisation’s wider safeguarding, monitoring, employment, legal or technical duties.

Safer public WiFi with Friendly WiFi certification

Invisible protection. Visible reassurance.

Filtering works in the background. People connecting usually cannot see it. Friendly WiFi helps make an organisation’s commitment visible.

1. Filtering

Technical controls restrict access to specified inappropriate and known illegal material.

2. Independent Check

Friendly WiFi tests the filtering required for certification.

3. Visible Reassurance

The Friendly WiFi Approved symbol shows the network has been independently certified.

Filtering provides the protection. Friendly WiFi provides independent assurance.

Journey to safer public WiFi

Beyond a technical checklist: the real user journey

Where appropriate, Friendly WiFi testing can also consider how a customer or passenger joins the network, what happens when restricted content is blocked, whether block-page messaging is clear, and whether the Approved symbol is visible. Customer-journey findings can help an organisation improve the experience as well as the assurance behind it.

Online safety and internet protection

Not a promise that the whole internet is safe

No single filtering solution can prevent all exposure to harmful content, including content within social media, messaging or encrypted services. Friendly WiFi certification demonstrates that the particular filtering protections within its scope have been independently tested. It is one meaningful layer of protection, not a guarantee about everything someone can see online.

The state of Public WiFi Safety: our research

Friendly WiFi is developing original evidence on content filtering in Public WiFi networks, beginning with testing in Manchester (October 2026), Newcastle (November 2026) and London (December 2026).

As findings are validated, this section will report the number of networks tested, filtering results, issues identified and examples of good practice — with a clear explanation of the testing method.

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Networks

Tested

Coming Soon

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Networks Not Blocking CSAM & Pornogrpahy

Coming Soon

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Networks Requiring Attention

Coming Soon

Already filtering your WiFi? You may be closer than you think.

Many organisations already have filtering technology in place. Friendly WiFi is independent of the underlying WiFi and filtering supplier, so certification can often work alongside existing arrangements without replacing networks, equipment or providers.

Certification is renewed annually and can be supported by spot checks and further assurance through the licence period, helping organisations demonstrate an ongoing commitment rather than relying on a one-off configuration.

Make responsible connectivity visible

Online safety matters wherever people connect. Whether you provide WiFi to customers, employees, patients, students, visitors or passengers, taking appropriate safeguards seriously is part of doing the right thing.

Public WiFi across different sectors

Invisible protection. Visible reassurance.

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