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News
Latest news, insights and industry updates from Friendly WiFi and the sectors we support.
Stay up to date with the latest from Friendly WiFi and the wider digital safety and connectivity sector. Explore our latest news, insights and updates, including Friendly WiFi developments, certification announcements, client stories and useful advice, alongside blogs discussing online safety, public WiFi and emerging digital trends. You can also discover industry-focused articles covering developments, challenges and innovation across the sectors we support. Use the filters below to browse News, Blog and Industry Blog content and quickly find the updates most relevant to you.
Keeping Children Safe Online at Sea: Seafy® Earns Friendly WiFi Certification Across 26 Vessels
Seafy becomes Friendly WiFi’s first partner in the maritime sector, helping protect kids from harmful content online. Milan, 4th November 2026 – Friendly WiFi is delighted to announce that Seafy, the Digital Experience Platform for the ferry sector developed by IES Italia, has achieved Friendly WiFi certification for its onboard Wi-Fi service across 26 vessels, so that children and youngsters travelling with their families can go online safely while at sea. Seafy provides pas
1 hour ago3 min read
The Future of Hotel Check-In: How Kiosks Are Transforming the Guest Journey
The hotel check-in experience has changed significantly in recent years. Guests now expect speed, convenience and flexibility from the moment they arrive — and long queues at reception are becoming increasingly out of step with modern hospitality expectations. As hotels continue to balance guest satisfaction with operational efficiency, self-service kiosks are rapidly becoming an important part of the modern guest journey. Far more than simply a technology trend, kiosks are h
Jun 83 min read
Virgin Atlantic becomes first UK airline certified to Friendly WiFi's Approved Standard
A major milestone for passenger safety and digital trust at 35,000 feet Friendly WiFi is delighted to announce that Virgin Atlantic has become the first UK airline to achieve certification to the Friendly WiFi Approved Standard, marking a significant step forward in ensuring safe, trusted public connectivity for passengers. The certification is now in place across Virgin Atlantic's new onboard connectivity service powered by Starlink, following the launch and ongoing deployme
Jun 33 min read
How Branded WiFi Portals Can Improve Guest Engagement and Loyalty
For many hotels, guest WiFi is still treated as a purely functional service — something guests simply expect to access during their stay. However, modern branded WiFi portals are increasingly becoming far more than just a login page. When designed properly, they can form part of the wider guest journey, helping hotels strengthen brand consistency, improve guest engagement and create more personalised experiences from the moment guests connect. In an industry where customer ex
May 183 min read
Creating Safer Digital Journeys: Why Public WiFi Protection Matters Across the Transport Industry
From airports and railway stations to coach services, ferries, and public transport hubs, connectivity has become an essential part of the passenger experience. Today’s travellers expect fast, reliable public WiFi wherever they go. Whether commuting to work, streaming content during a journey, checking travel updates, or keeping children entertained on longer trips, passengers increasingly rely on internet access while travelling. But as connectivity becomes more integrated i
May 123 min read
Hotel Network Monitoring: Why Proactive Support Matters More Than Ever
In hospitality, guest expectations around connectivity are now extremely high. Guests expect hotel WiFi, streaming services, smart room technology and connected systems to work seamlessly throughout their stay — often without giving any thought to the complex infrastructure operating behind the scenes. The reality, however, is that hotel networks are under more pressure than ever before. As hotels become increasingly reliant on connected technology, proactive network monitori
May 113 min read
Why Guest WiFi Is Now One of the Most Important Parts of the Hotel Experience
In today’s hospitality industry, guest expectations have changed dramatically. A comfortable bed and a good breakfast are still important, but reliable WiFi has now become one of the most critical parts of the overall hotel experience. For many guests, connectivity is no longer considered an added extra — it is expected as standard. Whether travelling for business, streaming entertainment after a long day, attending virtual meetings or simply staying connected with family and
May 103 min read
Creating Safer Digital Spaces in the Leisure Industry: Why Public WiFi Protection Matters More Than Ever
The leisure industry has always been about creating enjoyable, memorable experiences. Whether it’s a family day out at a leisure park, a visit to a trampoline centre, or time spent in a soft play venue, operators work hard to provide environments where people feel relaxed, entertained, and safe. Today, that responsibility extends beyond physical spaces into the digital world. Public WiFi has become an expected part of the visitor experience. Families rely on it to stay connec
May 53 min read
The Hepworth Wakefield Achieves Friendly WiFi Certification
Leading the way in providing safe and family-friendly digital connectivity Friendly WiFi is delighted to announce that The Hepworth Wakefield has achieved official Friendly WiFi Certification, demonstrating the gallery’s ongoing commitment to creating a safe, inclusive and family-friendly environment both on-site and online. Located in the heart of Yorkshire, The Hepworth Wakefield is one of the UK’s leading art galleries, welcoming hundreds of thousands of visitors each year
Nov 18, 20252 min read
Why Safe WiFi Still Matters on Trains – Especially as Google Tops Onboard Usage in 2025
On World WiFi Day 2025, new research has revealed what passengers are doing most when connected to onboard train WiFi—and the answer...
Jun 23, 20252 min read
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