
SHOPPING & EATING

Any retail experience should be fun, friendly and modern – after all, around half of smartphone owners use their devices while shopping.
Friendly WiFi is a government-recognised commitment to customers that their online experience will be comfortable and secure.
Children and young people using devices and apps will be safe, and retail space is less likely to attract unwelcome presence.
Wherever you see the Friendly WiFi symbol the WiFi is filtered for:
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Pornography
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Webpages known by the Internet Watch Foundation (or other reputable list providers) to host indecent images of children, adverts of links to such content
Becoming an approved venue – and displaying the Friendly WiFi symbol – means businesses are encouraging online interaction in-store, and providing a digital service which boosts their reputation.
Approved venues are searchable on the Friendly WiFi venue locator
Friendly WiFi – It’s good to know.
Case Study: House of Fraser
December 20, 2019
Looking after customers whilst in the stores is key to House of Fraser and online is now exception. They are the first to have their WiFi Friendly WiFi certified and included the certification at the time of their WiFi upgrade to make sure that the whole experience was second to none and that their shopping experience was one that was not only enjoyable but safe and comfortable to browse in.