1st Anniversary of World's first Accreditation scheme for Public WiFi

July marked the 1st year's anniversary since the launch of the Friendly WiFi Scheme the world's first accreditation scheme to verify whether a business' public Wi-Fi service meets a minimum level of filtering to block out access to pornographic and child sex abuse websites.

It is such an important initiative as the provision of Wi-Fi continues to grow across public spaces from cities to parks and across venues from stores to shopping centres to hotels. The protection of children and young people whilst using Wi-Fi is essential as is ensuring what adults can access which can be visible to other guests. As more and more brands offer Wi-Fi as a way of communicating with their customers and the promotion of goods and services it is a social responsibility to also communicate that their Wi-Fi service is safe and meets an industry standard as agreed with David Cameron in July 2013.

Tesco Group have been scheme members since the creation of the scheme and have proudly shown the symbol across all their brands and are continuing to support this initiative, Josh Hardie, Corporate Responsibility Director for Tesco said “Friendly Wi-Fi means parents can be safe in the knowledge unsuitable content isn't accessible through our wireless networks. We want to make sure children are properly safeguarded in our stores and we're proud to be one of the first organisations to sign up to the scheme."Starbucks also joined ready for the when the scheme launched in July '14 and rolled out a window sticker campaign in January '15 to show their commitment to the scheme and communication to their customers that their Wi-Fi is part of an industry standard, Simon Redfern, Communications Director commented “We're delighted to have supported the Friendly WiFi initiative from the outset. We have exciting WiFi upgrades taking place over the next few months and our customers will soon be able to enjoy a faster service with the reassurance they are in a friendly and safe environment both online and in store at Starbucks."

Government were the initiators behind the scheme and have provided continued support with direct support coming from Minister Ed Vaizey who was instrumental in the development.