Why there is a necessity to protect public WiFi hotspots at Cafes
A freely available WiFi is a must for most cafes that often have to compete with one another to attract more guests to stay afloat. Patrons and visitors just love connecting to public WiFi, the cafes offer. People do that for a range of reasons – for working out of a cafe, which is nowadays in vogue with millennials, for studying, entertainment, finding important info online, etc.
While in a cafe, no visitor expects to get his/her WiFi-connected device infected with malware. Actually, the public wireless network of the cafe is equally at risk from malware infected user devices. From them, malware can easily get onto this network, lurking there for quite a long time, penetrating and damaging other user devices and the cafe’s network proper.
Public WiFi users might be in for a nasty surprise when the information, stored on your device, is encrypted with ransomware and cyber criminals demand money from you to have this info decrypted. It's no fun when user devices at public WiFi hotspots are hijacked by internet bad actors to mine cryptocurrency. Nobody wants to be tricked into leaving his/her personal and corporate info by following a phishing link inadvertently. However, all of these things happen on a daily basis on wireless networks at cafes, restaurants and scores of other public venues with free WiFi.
The worst part of it is that such things can at first go unnoticed by cafe visitors. They just face the unpleasant and even disastrous consequences of a malware or ransomware infection and/or loss of personal and corporate information to phishers. When the users suspect that an unsecured wireless network connection at a cafe has led to such issues, they definitely feel disappointed and let down by cafe owners and managers. These guests are unlikely to return to the cafe and to recommend anybody visiting this place.
Besides, a bad experience emanates stronger emotions which cafe guests readily share with family, friends, colleagues off- and online – on social media, locally popular chats, forums, etc. No cafe needs such publicity.
Guest with kids often allow them to connect to public WiFi to let the children mind their own business, so grown-ups could enjoy a quiet moment, talking to each other – without the need to keep a watchful eye on the kids every single second. Do you think these adults would appreciate it if this public WiFi network is child-friendly? Without a doubt, we’d say!