intu shopping centres first in the UK to be child-friendly wifi certified


intu has become the UK’s first shopping centre owner to be certified as having child-friendly wifi at its national portfolio of popular shopping destinations.

The certification means that the free wifi provided at intu’s 14 centres across the UK, which are some of the largest and most popular in the country, has been proven to filter out inappropriate content. It has been awarded by Friendly Wifi, the government-initiated safe certification standard for public wifi.

intu was the first shopping centre landlord to introduce free customer wifi in 2013. This has led to a succession of in-centre digital experiences as part of intu’s drive to create compelling customer experiences and introduce more game-changing technologies to the retail sector, such as augmented reality experiences, wifi operated video games and queue jumping apps.

"We hope that our decision to become Friendly Wifi certified encourages other landlords and retailers to follow our lead in ensuring online safety for all shoppers across the UK"

Roger Binks Customer experience director

Roger Binks, customer experience director at intu, said: “intu’s centres are some of the UK’s most popular family day out destinations with 35 million customers and more than 400 million customers visits a year so we take the online safety of our customers very seriously as this certification shows.

“We hope that our decision to become Friendly Wifi certified encourages other landlords and retailers to follow our lead in ensuring online safety for all shoppers across the UK.”

Friendly WiFi was launched by the government to ensure public Wi-Fi meets minimum filtering standards, particularly in those areas where children are present. Venues displaying the