Calix Joins Friendly WiFi Approved Partner Programme to Champion Safe, Trusted Connectivity

Friendly WiFi is delighted to welcome Calix as the newest member of its Approved Partner Programme. Calix is the only company delivering a singular cloud and software platform that enables broadband service providers (BSPs) globally to simplify operations, innovate for subscribers, and grow value across residential, business, and community markets. It joins a growing group of organisations aligned with our mission to promote safer online experiences in public and community spaces.

This partnership reflects a shared commitment to making digital environments more secure — especially where families and children connect. As the government-initiated safe public Wi-Fi certification standard, Friendly WiFi works to ensure that public Wi-Fi services filter out harmful and inappropriate content. Calix complements this mission by empowering BSPs to deliver managed Wi-Fi experiences built around performance, reliability, and safety—leveraging the Calix Broadband Platform.

“We’re proud to welcome Calix as an Approved Partner. Their innovative broadband technology is helping providers deliver connectivity that’s not only high-quality, but responsible and secure. Their alignment with Friendly WiFi shows a real commitment to supporting safer digital experiences at scale.” — Mike Davies, Director, Friendly WiFi

Calix Supporting the Ethos of Safer Connectivity

By joining the Friendly WiFi Approved Partner Programme, Calix is investing in both visibility and values. As part of the programme, Calix is featured across Friendly WiFi’s communications, and partner channels — helping raise awareness of its solutions among organisations that share a commitment to online safety.

The partnership provides Calix with the opportunity to:

• Demonstrate public support for certified safe connectivity in line with national digital safety objectives

• Increase brand exposure within sectors prioritising online safety — such as local authorities, education, hospitality, and retail

• Align with a recognised benchmark for trust and responsibility in public Wi-Fi provision

• Engage in industry conversations about community-first connectivity and responsible broadband growth

  
  

A Values-Led Collaboration

This partnership reflects more than just a shared customer base — it signals a shared vision. By supporting the Friendly WiFi ethos, Calix is helping drive a wider industry movement toward creating safer, more inclusive broadband experiences.

“As a provider, we see first-hand the growing risks families face online — from harmful content to unfiltered devices in every room. At Gigabit IQ, we’ve long advocated for stronger protections and practical parental controls. That’s why we welcome Calix joining the Friendly WiFi programme. It reinforces that broadband providers can and should deliver not only performance, but also peace of mind. Together, we’re ensuring safer connectivity for families, schools, and communities across the UK.” — Mashood Ahmad, CEO, Gigabit IQ

Together, Calix and Friendly WiFi will continue to raise awareness of what responsible connectivity looks like — and why it matters. Calix complements this mission by empowering broadband service providers (BSPs) to deliver secure, reliable and high-performance managed Wi-Fi experiences.

To find out more about the Friendly WiFi Approved Partner Programme, visit www.friendlywifi.com or contact the team directly.