Lloyds Banking Group has become the first UK banking organisation to be certified as having childfriendly WiFi in its high street branches.

The certification has been carried out by the UK’s pioneering Friendly WiFi initiative and means that all 2000+ branches across all three of the Group’s brands; Lloyds Bank, Halifax and Bank of Scotland, have WiFi proven to filter out inappropriate content.

The move from Lloyds comes as banks are becoming increasingly digitally-focused in-branch, with many members of shop floor support carrying tablets and using mobile technology.

Jakob Pfaudler, Group Director of Community Banking at Lloyds Banking Group said: “We know that our customers are increasingly using our mobile banking app to do business with us. We also know that customers value a human interaction for the more complicated or challenging moments in life which is why we have introduced the convenience of our online banking service and mobile technology into our branch network.

”With public wifi available to everyone in our branches, having the Friendly WiFi certification demonstrates that we take all of our customers’ online safety concerns very seriously.”

Friendly WiFi is the government-initiated safe certification standard for public WiFi. It was launched in 2014 to ensure public Wi-Fi meets minimum filtering standards, particularly in those areas where children are present.